A follow on from the History of Ziontech (Pt1) blog post and how things have changed in the industry in the past 20 years.

A critical analysis of how advertising on Google Adwords can effect your Organic Search results. It isn't as simple as you might think!

Too often businesses assume that all they need to do is "have a web site" in order to put the tick in the box of digital marketing. It might be lack of understanding or just plain wrong thinking, but we come across it over and over again. In this article I hope to be able to spell out the basics, the first principles, of true digital marketing.

It’s a strange thing, but in this business (the software/web development business), one of the bizarre side effects is that you get to see the working details of a myriad of different business types. Sometimes this can be less than inspiring, sometimes it’s amazing… and sometimes it’s just, well… unexpected.

Data has been transmitted over distances via non-electronic means since the beginning of communication, be it smoke signals, beacons, reflected light or flags. It wasn’t until 1791 that the first successful semaphore network was invented by Frenchman Claude Chappe, transmiting the message “si vous réussissez, vous serez bientôt couverts de gloire” (If you succeed, you will soon bask in glory) between Brulon and Parce, a distance of nearly 10 miles.

We are very pleased to announce that, as Google Partners Ziontech now have three certified individuals! After passing the Fundamentals Exam back in February, last week Steph went on to pass the Search Advanced Exam, with a score of 83%. She is now the third certified member of the Ziontech team, along with Rachel and Tim. To become a qualified individual you need to pass two of the Google Adwords exams, the fundamentals exam and one of two advanced exams. Steph, Rachel and Tim have all taken and passed the Fundamentals and Search Advanced Exam with Tim also having passed the Display Advertising Exam.

Good news! Here at Ziontech we have just had another member of staff take and successfully pass the Google Advertising Fundamentals Exam. This exam covers basic aspects of AdWords and online advertising including account management and the value of search advertising. In order to pass the exam you have to answer 90 questions achieving at least 85%. Earlier this week Steph took the exam and passed first time with 91%! Both Tim and Rachel have also passed this exam along with the two advanced advertising exams. In order to become certified Steph will need to go on to pass one of these two advanced exams.

AdWords is Google’s advertising product, which displays your ads to people looking for products or services similar to those that you offer on Google or its partner sites. Advertising with AdWords allows you to reach new customers at the precise moment they’re searching for your type of products and services. You can choose to be charged for clicks, impressions, or conversions, depending on the type of campaign you run.

We have recently recruited our newest member to the Ziontech team, Steph Collins. Steph has just completed her A-levels in English Literature, Business Studies and Communication and Culture at Yeovil College.

We were approached to design a new web site for SSVCA (which stands for the South Somerset Association for Voluntary and Community Action).